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Handmade to Sell

Random House

Kelly Rand

Many of us are faced with a myriad of decisions when creating our handmade crafts. When I finally came to the conclusion that there was enough interest in my jewelry, I hit the highroad. Proceeded to choose my most interesting jewelry and shortly thereafter everything seemed to fall in line – somewhat.

“Handmade to Sell” is a necessary primer for all crafters. It is a thorough guide to “running, growing, and owning” your own craft business.

I thought I knew most of the answers, but there were times that I barely squeaked out a profit. Silver and gold prices have fluctuated greatly during the past couple of years, along with other unforeseen escalating costs. One can’t second guess the cost of materials, but this book is extremely helpful in learning the “nuts and bolts” of the crafting business.

How to price one’s work, taxes, copyright, and trademark information is well documented. The author takes it a step further by prodding the reader to create something awesome which is critical for success. She also points out that excellent photography is a “must” sales tool.

Online shops, craft shows and fairs are wonderful venues for exhibiting one’s work. All aspects of marketing are discussed in great detail. The index is a great compilation of trade shows to check out.

I would highly recommend this book to both seasoned and beginning crafters. Easy reading and excellent advice on all levels. Now is the time to get out your reading glasses, put your feet up and enjoy this extremely excellent guide to “Handmade to Sell.”